Plays Russian roulette / DIes first turn.

Unlucky Brian Strikes Again meme: Plays Russian roulette / DIes first turn.

A Unlucky Brian Strikes Again post.

You finally get the window seat on the train. It's the one with no window, just a wall and a sticker about the Wi-Fi, which doesn't work. You've played the same lottery numbers every week for six years. The one week you forget, they come up. Your first sick day in four years. That morning your boss brings in doughnuts and announces bonuses, for "everyone who's here today". A perfect first date. You go in for a hug at the end. She was going for a handshake. You've shaken her elbow, firmly, for some time. **Why it caught on:** it's Kyle Craven's yearbook photo from Akron, Ohio, posted to Reddit by his friend Ian Davies in January 2012 and known as Bad Luck Brian. Everyone has a day where nothing goes right, and he's been a good sport about his ever since.

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