Cast It Into the Fire Meme Generator
"Just throw them out, you haven't worn those jeans since 2014." You hold the jeans. You look at the bin. You fold the jeans and put them back in the drawer.
The free trial ends tomorrow. You've used the service once, to check how to cancel it. You open the cancel page, read "are you sure?", and close the tab.
Your friend has been telling you for three years to leave the group chat that only sends chain messages and pictures of other people's dinners. You mute it for eight hours. Then you unmute it.
The fridge has a jar of mustard with a best-before date from a previous government. Your flatmate holds the bin open. You say "it's mustard, it doesn't go off". It went off.
How it came about: in The Fellowship of the Ring (2001), Elrond leads Isildur to the edge of Mount Doom, begs him to cast the Ring into the fire, and Isildur simply says "No." The two frames - the plea and the refusal - spread as a template on r/lotrmemes and well beyond.
Why it caught on: one flat "No" at the single moment that mattered most is how every one of us turns down the obviously right thing to do.
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